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Anne Balsamo has been a technologist and new media designer for more than a decade. She currently serves as the Managing Director of the Institute for Multimedia Literacy at the University of Southern California, where she is also a full professor in the Division of Interactive Media in the School of Cinematic Arts, and in the Gender Studies Program. In 2002, she co-founded, Onomy Labs, Inc. a Silicon Valley technology design and fabrication company that builds cultural technologies. Previously she was a member of RED (Research on Experimental Documents), a collaborative research group at Xerox PARC who created experimental reading devices and new media genres. She held the rank of Principle Scientist, and served as project manager and new media designer for the development of RED's interactive museum exhibit, XFR: Experiments in the Future of Reading. Prior to joining the research staff at PARC, Balsamo was an associate professor in the School of Literature, Communication and Culture at the Georgia Institute of Technology where she directed the graduate program in "Information Design and Technology. Her first book, Technologies of the Gendered Body: Reading Cyborg Women (Duke UP, 1996) investigated the social and cultural implications of emergent bio-technologies. Her new book project, Designing Culture: the Technological Imagination at Work examines the role of culture in the process of technological innovation.

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